Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Buzzstream

OCTOBER 17, 2018

Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content. Lesson 3: Highlight Unique and Newsworthy Stories.

Pitching 105

Pitching Viral Data Content Marketing 105

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52