B2B Leadership Pitching Product Launch 
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Timing is everything, even in B2B Tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR. Plan in advance.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. For B2B companies, this presents a massive PR opportunity. Most scaled B2B tech companies are sitting on a pile of interesting data.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
Supporting a product launch? It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. The themes will guide pitch angles, content development, and thought leadership strategy. Additionally, always make room in the plan for reactive pitching. Write a rock-solid PR plan.
Critical Mention
SEPTEMBER 3, 2018
And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. Thought leadership is an important part of any successful PR strategy. Devising a clear and compelling pitch for your company’s description. Credibility is crucial to business success.
ImPRessions - Crenshaw Communications
MARCH 31, 2017
In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist.
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