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The Dynamic Intersection of Sports, Fashion & Technology: Shaping the Future of Athletic Style

Burrelles Fresh Ideas

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics.

Fashion 86
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Unleashing Innovation: 5W Reveals Top Trends from the Global Pet Expo 2024

5W PR

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Gone are the days of simple engraved metal tags.

Trends 78
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Unleashing Innovation: 5W Reveals Top Trends from the Global Pet Expo 2024

5W PR

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Gone are the days of simple engraved metal tags.

Trends 78
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Female Founded Startups

5W PR

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Jules Miller founded the brand after battling severe Irritable Bowel Syndrome for five years. The Nue Co. aims to redefine the relationship consumers have with their health.

Apparel 152
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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Take my agency; we focus on tech PR, with a particular focus in B2B technology. In technology PR work, there is no shortage of land mines. What’s your crisis PR background?

B2B 159
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#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank.

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How to Improve Your Social Media Targeting

Cision

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.