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Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails

Newsfile

The crashes of Lion Air Flight 610 in Indonesia and Ethiopian Airlines Flight 302 in Ethiopia resulted in 346 fatalities. Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. This led to the worldwide grounding of 387 Boeing 737 Max aircrafts.

Privacy 52
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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. Ethics is very important to me.

Ethics 52
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

The classic example of this is an airline that has an untimely delay with a plane and passengers stuck on the tarmac – and mentions on social media and news explodes. Classwork includes specialized training in topics like user design and creating immersive platforms, as well as courses on ethics, psychology and research skills.

Employee 137
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? How a given company treats an employee who reports malfeasance―or any complaints that threaten corporate brand reputation―is at the heart of its culture. The Viral Customer Complaint.

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Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

In the field of services and in the communication business it seems to be somehow easier, but the manufacturing enterprises, the tourism business, the airlines - all this was affected in an extremely negative way and each of these entities was struggling to survive. The most common question I was asked was: “What is "business ethics".