Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails
Newsfile
OCTOBER 10, 2023
The crashes of Lion Air Flight 610 in Indonesia and Ethiopian Airlines Flight 302 in Ethiopia resulted in 346 fatalities. Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. This led to the worldwide grounding of 387 Boeing 737 Max aircrafts.
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