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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

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Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails

Newsfile

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. The crashes of Lion Air Flight 610 in Indonesia and Ethiopian Airlines Flight 302 in Ethiopia resulted in 346 fatalities. Boeing bnbnb

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. Ethics is very important to me.

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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Other tools have offered coverage spikes for years.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Lochte was clearly unprepared for this crisis, as evidenced by the stumbling words he used as the debacle deepened, “I over-exaggerated.”

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