The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report
ImPRessions - Crenshaw Communications
JANUARY 17, 2024
Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics.
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