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Tap Into Nostalgia for Your Marketing

5W PR

It uses past elements like music, fashion, and pop culture to trigger emotions and memories. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative.

Film 88
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Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. In fact, sometimes it seems like the world of media, or even ad agencies, is a constant revolving door.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120
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Behind the Headlines With Adriana Stan

Cision

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing.

Fashion 120
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The infamous Parrot auditions

Mark My Words

At the appointed hour, under the watchful eyes of assorted TV crews and print-media camera-folk, the A-list oddities congregated at the Mermaid (against a backdrop of Treasure Island posters for full brand-awareness brownie points). So that was story two. Over a game of pool I persuaded Mr. Hunt to get involved in this piece of tomfoolery.

Print 78
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‘Tis the Season: What Does This Mean for Your Brand Strategy and How Can You Be Best Prepared

Konnect Agency

People have gotten more creative and experienced in the kitchen. With this habit not changing any time soon, it is important that brands have a strong e-commerce presence, product readily in stock and the ability to be delivered in a timely fashion. Food consumption will look different this holiday season. – Lauren Newhouse.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. Well, for sure.