Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. I see a few things. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). However, reaching the top of the earned media pyramid is easier said than done.

Strategy 244

Strategy How To Media Measurement 244

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. 1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? The median salary for a PR professional in early 2018 was $95,000, according to an annual salary survey by PR Week.

Content Marketing 60

Content Marketing Survey B2B Google 60

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. But before that, I worked for over ten years with three content marketing agencies and one in-house role. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. But before that, I worked for over ten years with three content marketing agencies and one in-house role. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. In Cision’s State of The Media Report 2020 , it found that a mere 1% of journalists surveyed said that they ‘consider 75%-100% of the pitches they receive as relevant’.

Writing 71

Writing Pitching Study Data 71

ZudePR

JUNE 6, 2016

Achieve things. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Do you struggle to get stuff done? Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Do you want to do something about it? Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. My views on hiring the best PR firm for an organization are pretty strong and I’d like to believe based on a broad perspective. When should you consider hiring a PR firm.

Corporate 60

Corporate Communications Web Creativity 60

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Let’s take a look at your brand (or your clients for your agency readers). For Starters, It’s Still About Communications.

Marketing 52

Marketing Community Trends Case Study 52

ZudePR

MAY 31, 2015

You have ever wondered if there is such a thing as a selfless act. Walk through the door and when you’ve stopped blinking, I’ll show you the light. And if, when you get to the bottom of this post, you agree with me and the 36 experts’ experiences , share the secret with your friends. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81