The Hoffman Agency

FEBRUARY 17, 2020

I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist anymore, so little point). In the years since FM’93, I can’t remember how many trade shows I’ve been to. It’s amazing to me that trade shows continue to survive, let alone thrive.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. When it comes to important industry shows like CES, you cannot leave success to chance. Update your outreach list: It’s a big investment to have a presence at CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. This year, several trends caught our attention, revealing the innovative spirit and transformative power of beauty brands. They may be small, but they’re mighty.

Trends 78

Trends Trade Shows Travel Mobile 78

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 98

Media Nonprofit Pitching Analytics 98

Shift Communications

FEBRUARY 17, 2015

Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Start here. Don’t do it. Katie McGraw.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Bianchi Biz Blog

DECEMBER 2, 2021

The adage of “if you build it, they will come” does not apply in the new mobility space. PR can help you build continuity in your overall brand awareness, positioning and relationship building with all the right people. 7) One PR firm or integrated marketing agency is as good as another. Nothing could be further from the truth.

Automotive 68

Automotive Technology Engineering Trade Shows 68