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The bedtime test of content marketing and PR

Shift Communications

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. Christopher S.

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Top Trends From State of the Media 2016

Cision

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell. This explains why almost half (48.9

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How to Create a Media Kit

5W PR

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials. Creative Media Kit Ideas.

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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

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Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing. An account coordinator.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

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The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. results are presented to desktop users, on average, and 8.5

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