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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Parents must exercise their responsibility to protect their child’s interests — both financially and emotionally.

Brand 83
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Land Stories

PR for Anyone

I know of no better way to do this without paying for advertising. So things related to the New Year, healthy habits, healthy eating ,exercise, organization. What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business. PR FOR ANYONE.

Pitching 130
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How COVID-19 will impact PR practice and skills

Stephen Waddington

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Radio, television and streaming are also holding up or growing. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs.

Crisis 151
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How to Create a PR Strategy That Actually Works

Doctor Spin

David should leverage the surprise element and not advertise his advantage beforehand. ” (Stupid majority vs Apple) “Websites and apps can’t produce movies and television shows!” This exercise often demonstrates who wins and loses the war for attention and trust—right now. How do you know the difference?

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9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

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Mascot Madness

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Also, in case you’re thinking that Snoopy is MetLife’s mascot, the dog is gone.

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How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. The exercise will ensure your copy comes across as more newsworthy and less salesy. Local television stations, newspapers, and magazines, are always looking for content to share with their readers. Think Like a Search Engine.

Writing 63