The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) should be part of every launch strategy. How many hits we can get? Blog series?

B2B 60

B2B Analytics Google B2C 60

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Prohibition

JANUARY 14, 2022

For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Marketing is focused on promoting a product or service in order to sell it. Marketing can also involve market research, product development, and branding.

Interviews 100

Interviews Publicity Technology Social Media 100

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105