Remove Advertising Remove Customer Service Remove Document Remove Writing
article thumbnail

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Choose awards wisely. That’s not as challenging as one might assume.

article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176
article thumbnail

How To Create a Simple Facebook Messenger Bot

Cision

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. It has robust help documentation but perhaps is a little more difficult to set-up than the other solutions. api.ai ( api.ai ).

Facebook 120
article thumbnail

25 New Facebook Features Released Last Week

Cision

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. But if you type m.me/username

article thumbnail

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

In addition, there are other brands that advertised during football’s biggest night that you may want to check out. In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Advertising value equivalent (AVE) is at the sharp end of this issue. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She believes the same issues apply in advertising and PR. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?