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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Planning your meeting around a meal, or offering refreshment in a private room at your booth or hotel is often a good idea. . Make every step as painless as possible.

Media 294
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149
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How to Create a PR Strategy That Actually Works

Doctor Spin

corporate cringe ). David should leverage the surprise element and not advertise his advantage beforehand. ” (Stupid majority vs Tesla Motors) “Hotels must have hotel rooms!” If your PR strategy fails to answer this question, it’s just ornamentation (i.e.

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PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

What was her corporate communications team thinking? Top execs were accused of spending millions on parties, hotels and travel. Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. Wounded Warrior Project hurt by reputation damage. Time will tell.

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Baron Janssen or just "Mr. Solvay"

Maxim Behar

In many places today, this word is more than offensive, because the far more corporate "assistant" denounced this old-fashioned position. There were no more than two or three of us in my company at the time, but - of course - the first person to be hired in any company at the time was the secretary.

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Priceless Lessons by Maxim Behar: A Story with Baron Daniel Janssen

Maxim Behar

In many places today, this word is more than offensive, because the far more corporate "assistant" denounced this old-fashioned position. There were no more than two or three of us in my company at the time, but - of course - the first person to be hired in any company at the time was the secretary.

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Is kind leadership an oxymoron?

PR in High Definition

Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. Ritz Carlton hotels are famous for small but meaningful acts that drive repeat business – again and again.