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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? PR FOR ANYONE.

Publicity 130
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Public Relations Skills

PR for Anyone

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Land in the media and see what it does for your business. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Are you next?

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How to Get in Magazines

PR for Anyone

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity! PR FOR ANYONE.

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Easy Trick to Land in the Media

PR for Anyone

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

Media 130
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Land Stories

PR for Anyone

I didn’t realize there was a system and a calendar to pitch the media. Considering they actually close their publications four months out, I was out of luck! There are no excuses not to pitch the media and not to get massive visibility for your business. I know of no better way to do this without paying for advertising.

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week, I want to give you some tips on how to give a great media interview. PR FOR ANYONE. It really is PR for ANYONE. The system works!