Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. Here’s why.

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Facebook Banking Retail Local 100

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. Bank six months of savings before you jump.

Insurance 110

Insurance Insurance Banking Groups 110

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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Newspapers Financial Crisis System 120

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter. Starting as a solopreneur.

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Meeting Journalism Employee Storytelling 97

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. Agency B: A boutique integrated and brand/creative strategy firm. My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Stephen Waddington

MARCH 15, 2021

Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness. YouTube just received accreditation from the Media Rating Council in the US for its work to protect advertisers from appearing on or aligned to content deemed inappropriate for paid ads.

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Google Data Government Social Media 119

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Or, you may just be looking to create brand awareness. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Reputation Us

MAY 1, 2019

For example, an organization that provides free food to struggling local individuals may want to align with a grocery store for an “Ending Hunger” campaign. efforts to help build their corporate brand? Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Boggs also managed accounts for.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Mark My Words

JANUARY 14, 2021

Couple’s £30m ($40m) contract with Spotify seen as step towards their ‘billion-dollar brand’ after Netflix deal. With his mother and grandmother Doria Ragland, both Americans, it is likely he is picking up their accent which will be reinforced if he attends a local playgroup.

Privacy 60

Privacy Healthcare Instagram Banking 60

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. Influencers are not only a hot topic for brands, they are a great way to get the word out about your campaign without the traditional constraints of lengthy lead times all while measuring your success. It can also be hard to measure. It’s also just plain sexy.

Media Relations 40

Media Relations Media Measurement Conference 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

PR Fuel

OCTOBER 30, 2018

Remember that a newsletter is not just a time to advertise. For instance you could be editing your email and change “bank” to “institution.” Does it represent my brand as a whole? Sure you might be able to land your story in small local papers, but getting in with the big fish is harder than you might think.

Communications 40

Communications Pitching Writing Social Media 40

Contently - Strategy

OCTOBER 1, 2018

They look something like this: As long as I live, I will never forget SiteLinks, or the number Google used to convince advertisers to adopt this feature: 30 percent. I was part of the sales team at Google that helped launch SiteLinks to advertisers. local time.). That stat is burned into my brain forever. Hurray, me.

Marketing 111

Marketing Google Newspapers Print 111