Bianchi Biz Blog
FEBRUARY 22, 2024
For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. The automotive industry isn’t the only space seeing change.
Bianchi Biz Blog
DECEMBER 2, 2021
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Social media is not the silver bullet.
Bianchi Biz Blog
NOVEMBER 16, 2020
I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment.
Bianchi Biz Blog
SEPTEMBER 7, 2023
It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?
Bianchi Biz Blog
MAY 18, 2023
PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Some clients just want PR without advertising or social media support. Range of services – Is the agency full service or specialized?
Bianchi Biz Blog
JANUARY 7, 2021
As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. The challenge is that Company B is virtually unknown in the Detroit automotive ecosystem and currently operates only a very small office in Motown.
Bianchi Biz Blog
JUNE 29, 2023
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!
Expert insights. Personalized for you.
65 
Let's personalize your content