Bianchi Biz Blog

NOVEMBER 16, 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment.

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Automotive Meeting Report Media 93

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Social media is not the silver bullet.

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Automotive Technology Engineering Trade Shows 69

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

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Meeting Automotive Engineering Journalism 74

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. Author: Jim Bianchi.

Automotive 79

Automotive Media Report Print 79

Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations.

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Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. How long have you been in journalism and how did you get started?

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Meeting Automotive Mobile Transportation 57