Advertising Automotive Media Relations Technology 
Bianchi Biz Blog
FEBRUARY 22, 2024
For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. Our technology speaks for itself.
Bianchi Biz Blog
DECEMBER 2, 2021
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem.
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Bianchi Biz Blog
JUNE 29, 2023
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
Bianchi Biz Blog
SEPTEMBER 7, 2023
It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?
Bianchi Biz Blog
JANUARY 7, 2021
As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. The challenge is that Company B is virtually unknown in the Detroit automotive ecosystem and currently operates only a very small office in Motown.
Bianchi Biz Blog
JANUARY 20, 2022
Clients categorized as Close , with 33 percent of respondents, are pretty happy with their in-house marketing, advertising, PR and digital capabilities. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on. 7 Myths of Automotive Supplier and Vehicle Technology PR.
Bianchi Biz Blog
NOVEMBER 11, 2021
Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. You might also be interested in: Meet the Media: David Sickels, Editor of The Buzz & Senior Editor of Tire Review & Fleet Equipment.
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