Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. For the original blog, please visit here. But what makes a good sustainability report?

Report 59

Report Comparison Data Corporate 59

Konnect Agency

JANUARY 4, 2024

2024 will be the year of Winners in a High Stakes business environment. Welcome to 2024: The Year of “A” Players In every area of life, whether it’s the corporate world, sports, entrepreneurship, upcoming Summer Olympics, hospitality, etc. However, this time around, I’ve had a hard time coming up with one single word.

Ethics 52

Ethics Sports Agency Consumer 52

Ethical Voices

APRIL 2, 2024

Joining me on this week’s episode is Joseph Abreu , the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida. He is also the 2024 National Chair of PRSA. I’m the Chief communications officer of the Lee County Clerk of the Circuit Court and Comptroller.

Policies 62

Policies Ethics Government Leadership 62

Institute for Public Relations

JANUARY 23, 2024

PwC studied which factors CEOs predict will impact business in the coming years, including developments in artificial intelligence (AI) and climate action. A survey of 4,702 CEOs in 105 countries and territories was conducted Oct. Key findings include: 1.)

Survey 59

Survey Study Government Corporate 59

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. ” Since 2000, several factors have driven a dramatic increase in corporate activism.

Report 86

Report Corporate Employee Policies 86

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 177

Survey Marketing B2B Study 177

Stern + Associates

APRIL 17, 2024

From AI-generated deepfakes to the spread of misinformation online, the 2024 election cycle is proving to be confusing and disruptive, no matter where in the world you’re voting. What should business leaders be communicating to employees and/or the public regarding the upcoming elections?

Policies 99

Policies Leadership Mobile Employee 99

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

It’s a good article that every corporate communications person should read and an interesting take to us who work in PR. For companies that see the expression of corporate values as a strategic advantage, there is a way to go about it that maximizes the upside potential and minimizes risk. So, the evidence is mixed.

Publicity 212

Publicity Corporate Employee Sports 212