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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Business is ethical and competent. To that end, NGOs were categorized as ethical but less competent. Stay in your lane.

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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work? Well, 100%.

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Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information

PRSay

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says.

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Chief Trust Officer? You Better Believe It!

Reputation Us

Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. A year earlier, the 2021 Edelman Trust Barometer showed that 40 percent of customers stop doing businesses with brands they love if something happens to damage their trust in them.

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Cultures of Corruption

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

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Un-Earthing The Real Story

PR in High Definition

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. Who better to be your environmental advocates than your employees.