PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Why do we need a blog? What is the ROI of social? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this? This stuff is expensive.

Internal 64

Internal International Data Media 64

Solo PR Pro

DECEMBER 11, 2018

Before we dig in, let’s note Rival IQ’s methodology for these findings: Engagement is defined as “measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions.” Hotels & Resorts. Influencers. Nonprofits. Sports Teams. You can review the full methodology here.

Social Media 45

Social Media Report Fashion Instagram 45

Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. Gif of seagull poo from Giphy.

Social Media 68

Social Media Media Customer Service Corporate 68

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

DECEMBER 17, 2021

This is a phase in which the corrective measures adopted by the public relations team to resolve the crisis have defused the problem and hopefully brought the company or organisation out of damage control mode. The 2017 United Express Flight 3411 incident. It is designed to restore trust, credibility and reputation following a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

APRIL 18, 2016

What could be more customer service-y than an unsolicited autoresponse? Thank you for contacting us… All jokes aside, you can now create autoresponders in Messenger, but be on the lookout for better spam filtering or paid autoresponders at F8 2017… E-Commerce/Advertising Improvements. Analytics Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. She also serves as the 2015-2017 PRSSA national faculty adviser. Peppercomm had fun with its own PR, publishing a list of company blunders during the year it celebrated its 20-year anniversary.

Conference 40

Conference Meeting Case Study Film 40

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. In 2017 it report a £5,784 disadvantage for women.

Publicity 164

Publicity Ethics Data Community 164