Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Marketing Content Marketing Measurement 90

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. In 2015 the university was slapped with one of the toughest punishments college sports has ever seen due to a decade’s worth of improprieties within the athletic department. There was a public outcry.

Sports 60

Sports Internal International Enterprise 60

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. This section of the report underscores an easy way to derail content marketing from the outset – one “driven by internal stakeholder interests” as the report concludes, rather than the needs of the market.

Survey 60

Survey Content Marketing Report Corporate 60

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The report provides an international perspective on the challenges facing the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 9) What is next for you for the remainder of 2015? And no, I’m not kidding. (9)

Marketing 50

Marketing Wireless Software Journalism 50

MaccaPR

AUGUST 26, 2015

A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Here are Maccabee’s lessons for undertaking such a project: Gain the buy-in of senior leadership. Kemps’ Experiential Anniversary.

Corporate 48

Corporate Examples Storytelling Brand 48

Stuart Bruce

DECEMBER 29, 2014

She’s currently the chair of Global Alliance (the confederation of the world’s major PR and communication management associations and institutions), but has also been president of the Chartered Institute of Public Relations (in fact under her leadership we finally achieved chartered status).

Ethics 96

Ethics Local Blogging Internal 96

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

APRIL 19, 2017

When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. A 2015 Weber Shandwick study found that executives who are active on social media or create content for digital channels are seen as good communicators and are among the most well-regarded business leaders.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Check that you still have an inclusive culture.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. After all, affecting change is much about leadership and sharing a clear vision. Raf recently also got interviewed about this in the Wag The Dog Podcast. Visual by LeaderShip Solutions. Belbin team roles.

How To 60

How To Software System Employee 60

PR Conversations

MARCH 19, 2015

The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College / CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key components of its North American body of knowledge.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College/CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key components of its North American body of knowledge.

System 40

System Construction Public Affairs Publicity 40