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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. It’s all about building relationships.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Consumer expectations, communication preferences and buying behaviors have changed forever. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

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(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Contently - Strategy

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Customer service reps should be incentivized not by the volume of complaints they handle, getting customers off the phone quickly and efficiently, but by the number of complaints they actually resolve to the satisfaction of consumers.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Consumer expectations, communication preferences and buying behaviors have changed forever. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

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The Benefits of Earning Your APR

PRSay

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He develops communication strategies that grow relationships. Ken has more than 20 years of experience in public relations.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

As of 2013, 3 percent of the U.S. Embedded IoT systems will likely become as ubiquitous as workplace email and instant messaging and like them, will create a long trail of data, creating a whole new set of ethical and legal responsibilities. Want to make standout content? Click here for our free content marketing white paper! .

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