article thumbnail

Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. Through this technological transformation did we expect an agency like Cambridge Analytica to be the result? They described themselves as the world’s leading data-driven communications agency.

Ethics 120
article thumbnail

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. They’re not all “pitchable.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

article thumbnail

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

article thumbnail

Stalwart Interns. Where are they now?

The Stalwart Blog

I admired the team at Stalwart for their work ethic and dedication they have to their clients. Brianna Bruinsma , Stalwart summer 2013 intern. Interning with a small PR agency allowed me to learn how a PR agency functions and how client relationships are established and maintained. What I learned at Stalwart?

article thumbnail

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Both his equity stake and regular participation in the agency, not to mention profile and participation of clients, were apparently concealed from both his employer and the viewing public. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

article thumbnail

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Both his equity stake and regular participation in the agency, not to mention profile and participation of clients, were apparently concealed from both his employer and the viewing public. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.