MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. If you need help finding and telling your corporate story, get in touch. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Monetize through Facebook Ad.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

Storytelling 40

Storytelling Brand Branding Advertising 40

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. The line between UGC and branded content has gotten blurry. Gen Z is used to seeing branding everywhere.

YouTube 112

YouTube Instagram Ethics Film 112