Polaris
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. He also addressed the Cannes Lions International Advertising Festival. Let me tell you about one such story.
Waxing UnLyrical
NOVEMBER 9, 2016
Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.
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ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
What may have been most impressive about the campaign was the surprise factor; Nike had maintained a lengthy silence about Kaepernick, who was actually signed to the brand since 2011, throughout months of protests, quietly re-signing him just before the deal was set to expire. Believe in something.
Ishmael's Corner
MAY 5, 2015
operation back in the 2011/2012 timeframe. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”.
Stephen Waddington
NOVEMBER 19, 2017
I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.
Stephen Waddington
JUNE 15, 2017
International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. Central to the overall management and direction of the IPC, they are masters of storytelling and, at a time of crisis, are trusted with navigating us through choppy waters to calmer seas.”.
Waxing UnLyrical
NOVEMBER 3, 2011
What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from. The first was the importance of storytelling. What about measuring internal communications? The second was measurement.
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