Polaris
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. He also addressed the Cannes Lions International Advertising Festival. Let me tell you about one such story.
Ishmael's Corner
MAY 5, 2015
operation back in the 2011/2012 timeframe. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”.
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PR Conversations
AUGUST 18, 2011
Internal communications often say they are corporate storytellers. When Craig Pearce asked me to contribute to his Public Relations 2011: Issues, Insights and Ideas free e-report, I knew this was a tremendous opportunity to define the role of the public relations specialist, at least as I saw it. Do you see the problem?
Waxing UnLyrical
OCTOBER 28, 2010
It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part. And that, I think, is something we sometimes forget.
Waxing UnLyrical
NOVEMBER 9, 2016
Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.
PR Conversations
JANUARY 20, 2015
Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.
PR Conversations
JANUARY 20, 2015
Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.
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