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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. If you need help finding and telling your corporate story, get in touch. Let me tell you about one such story.

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Sales Director, West

Onclusive

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Software 150
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Sales Director, East

Onclusive

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Software 150
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The Gift of Desperation

Ishmael's Corner

operation back in the 2011/2012 timeframe. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”.

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Your Brand is Not the Hero…Your Customer is the Hero

Sword and the Script

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Admiral Motti’s larynx. Many years later the commercial is still making news and conversation.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. Barnum had a knack for creating buzz.

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. We are creators, storytellers and writers. When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T.