Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

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Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

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Blogging Twitter Facebook Measurement 73

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

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Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

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Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

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Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

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Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

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Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 3, 2010

whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog. Olivier has one of those remarkable blogs I know I can go back to time and time again, because I will find something to re-read, and re-read again.

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Waxing UnLyrical

JANUARY 20, 2012

What folks felt were their biggest measurement successes of 2011: and. She suggested looking into Vizyx , which can build customizable dashboards, and shared this blog post that talks more about it. And till then, happy measuring! So the chat was a community chat or, as I like to call them, a fireside chat. See you then?

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Analytics Google Measurement Web 56

Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Mark as read Approve comment Okay wow, you brought with the poetry and the blogging. Wanna Subscribe?

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Tourism Measurement Twitter Blogging 64

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. When I first started, blog posts and white papers saved me! Certifications are a key part of every class.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention How Pink Panties Heralded Indias Social Media Movement | Waxing UnLyrical -- Topsy.com says: January 4, 2011 at 7:25 am [.] What did you ship in 2010?

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Waxing UnLyrical

DECEMBER 28, 2010

In 2011, let’s make our stories terrific. Even when I am reading blogs or catching up on Reader. Anyway, thats my 2 cents :) Thanks so much for all your support in 2010 and the best to everyone in 2011. Looking forward to seeing where you take SGJ in 2011. I mean, look at me. So, come on, then.

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Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

DECEMBER 23, 2010

Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical has started taking on a life of its own, and its blogging team is growing slowly but steadily. In 2011, I wish you health, happiness and wonderful, wonderful people. Here is to an even more amazing 2011!!!! I can only imagine what we can do in 2011. I traveled a lot. And loved it. Bring it on!

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

NOVEMBER 15, 2010

Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Your keywords might be “social media for non-profits.&#

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Waxing UnLyrical

OCTOBER 24, 2010

Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog. Cause and effect , by Michael Martin from MediaPost’s Marketing: green blog. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? No way around it.

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Measurement Tourism Blogging Resources 79

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI. Wanna Subscribe?

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Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Abusiveness is not.

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

NOVEMBER 6, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Abusiveness is not.

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Many new people joined (yay!),

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Three weeks into 2011, how am I doing? (And So far, so good.

Exercises 40

Exercises Tourism Measurement Blogging 40

Waxing UnLyrical

NOVEMBER 27, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Abusiveness is not.

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Abusiveness is not.

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Capitol-Cast » Blog Archive » 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala says: October 21, 2010 at 12:36 pm [.] the entire posting at Shonali’s blog, Waxing Unlyrical.

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

OCTOBER 23, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Abusiveness is not.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

SEPTEMBER 7, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Abusiveness is not.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

OCTOBER 9, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Tourism 53

Tourism Measurement Twitter Facebook 53

Waxing UnLyrical

SEPTEMBER 3, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Abusiveness is not.

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Abusiveness is not.

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

JANUARY 15, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Year of Living Older… And Liking It January 15th, 2011 Tweet Today is my 41 st birthday. And Liking It | Waxing UnLyrical -- Topsy.com says: January 15, 2011 at 8:11 am [.] Wanna Subscribe?

Facebook 76

Facebook Twitter Measurement Blogging 76

Waxing UnLyrical

NOVEMBER 22, 2010

Get Shareaholic test Filed under Interviews , Social Media | Tags: community building , lindy dreyer , maddie grant , open community , socialfish | Comments (2) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

OCTOBER 10, 2010

What makes real blogging success? Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

OCTOBER 3, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe? Abusiveness is not.

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Measurement Tourism Writing Blogging 67