PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. Moving beyond greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Hope we can discuss this further!

Blogging 73

Blogging Twitter Facebook Measurement 73

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

DECEMBER 28, 2015

Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009.

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

AUGUST 23, 2016

Posterous was similar to Tumblr and provided an easy platform to on which to create a blog-like presence – but once it shut down – the content, the community, the audience, and the work…all went away. For a time around 2009, some social media strategists were saying a brand Facebook page eliminated the need for a website.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? That’s what we do.&# Then they plan.

Travel 79

Travel Case Study Creativity Advertising 79

PR for Anyone

JULY 4, 2023

She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries! Find us on

Instagram 130

Instagram YouTube LinkedIn Advertising 130

PR for Anyone

JULY 4, 2023

She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries! Find us on

Instagram 130

Instagram YouTube LinkedIn Advertising 130

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52