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Podcast Guesting – Why it Should be Part of Your Content Marketing Mix and How to Setup Your Pitch

Buzzstream

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself).

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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Because in a democracy, public opinion will ultimately shape public policy.

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Inside Podcast Promotion

Marketwired

population in 2006 to 33% in 2015 — a current total of 155 million Americans. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But to Attract Advertisers, Promotion is Key. Click To Tweet.

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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. Then there are the emailed pitches, trying to persuade me to spend time and reporting resources on stories of questionable value to the FT’s readers.

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Bad Pitches by the Pound

Bad Pitch Blog

We''ve started a Bad Pitch Buffet of sorts. recently announced they were planning to allow advertisers to place video ads on their vast network of websites. recently announced they were planning to allow advertisers to place video ads on their vast network of websites. It’s all you can eat folks. As you well know, Google Inc.

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Cut & Paste PR Spam

Bad Pitch Blog

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

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Junk Mail, Junk News

Bad Pitch Blog

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. With that in mind, we are very proud to count COMPANY as a part of this program.”

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