article thumbnail

The Magical PR Strategy Question

Doctor Spin

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Measure and adapt. link] 2 Nandan, S.

article thumbnail

150—Dunbar’s Number

Doctor Spin

Journal of Human Evolution, 22 (6), 469–493. Please support my blog by sharing it with other PR- and communication professionals. 2005 Feb 22;272(1561):439–44. Journal of Human Evolution, 22 (6), 469–493. 2005 Feb 22;272(1561):439–44. 1 Dunbar, R. Neocortex size as a constraint on group size in primates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. After the acquisitions, Ms. Copyright © Mora Communications Inc.

article thumbnail

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

Arianna Huffington co-founded the Huffington Post along with Kenneth Lerer and Jonah Peretti in 2005. The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. After the acquisitions, Ms.

article thumbnail

A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences.

Company 60
article thumbnail

10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

Editors Note: This article was originally published on Marketing AI Institute's blog. Scripps School of Journalism spring quarter of my junior year. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer.

article thumbnail

Fast Five Q&A With BusinessWeek Senior Writer Stephen Baker

Bad Pitch Blog

Baker was one of the first reporters to blog (see him on Blogspotting.net ). Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. The blog ("but of course") on all things "Numerati" is theNumerati.net.