Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Measure and adapt. link] 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences.

Company 60

Company Media Storytelling Interviews 60

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Scripps School of Journalism spring quarter of my junior year. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer.

Education 52

Education Marketing Conference Agriculture 52

Bad Pitch Blog

AUGUST 1, 2008

Baker was one of the first reporters to blog (see him on Blogspotting.net ). Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. The blog ("but of course") on all things "Numerati" is theNumerati.net.

Journalism 40

Journalism Report Twitter Enterprise 40

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Source: Journal of Public Relations Research 1 Hallahan, K. Journal of Public Relations Research, 11, 205–242. Source: American Journal of Health-System Pharmacy 2 Fairhurst, G., & Sarr, R.

How To 52

How To Leadership eBook Journalism 52

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. Mr. Schaefer also pens the popular {Grow} blog. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. style vs substance.

Ethics 52

Ethics Communications Print Television 52