Sword and the Script
FEBRUARY 2, 2022
In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.
Contently - Strategy
MARCH 22, 2019
That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.
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wiredPRworks
APRIL 20, 2022
When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].
wiredPRworks
OCTOBER 16, 2018
A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] co-founded Social Media Club’s Chicago chapter in 2008, was selected by Nokia as one of two social media experts to represent the U.S.
Cision
FEBRUARY 3, 2017
Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. Through a guided positioning process, the agency will hand over those digital accounts for the client to self-maintain over time, once a baseline is established.
PRSay
APRIL 19, 2016
To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.
Sword and the Script
SEPTEMBER 2, 2014
Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I have done that for two decades and love to do it.
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