Contently - Strategy

MARCH 22, 2019

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. The Limits of a Top-Funnel Mindset.

Content Marketing 111

Content Marketing Marketing Travel Healthcare 111

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. The concept of content marketing is probably one of the biggest trends right now that is influencing the industry.

Social Media 120

Social Media Video Agency Healthcare 120