The Biggest PR Disasters Of 2016
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
For the once-promising biotech startup, 2016 was the year that things fell apart, following fresh repercussions from revelations that started late last year with an investigative report in The Wall Street Journal that questioned its claims. The fall of Theranos was particularly dramatic because it was in many ways a victim of its own hype.
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