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Stumbling into Tech PR

The Hoffman Agency

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) Industry terms such as SaaS, wireless, etc.,

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Stumbling into Tech PR

The Hoffman Agency

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) Industry terms such as SaaS, wireless, etc.,

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My Internship Mantra: There is No Growth in Comfort

The Hoffman Agency

They do so by allowing you to jump right in on pitching, media relations, content development, social copy, client calls and so much more. I allowed myself to sit in those feelings and then reminded myself that I’m an intern, and I’m not expected to know every finite detail about technology and public relations.

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2016 – A Year in Traditional Media

Shift Communications

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. By building a relationship I was able to convince the writer to share the pitch with her editor who loved one of the women’s choices and ended up including that and along men’s option in her travel gift guide.”. Client: Blink.

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