A mix of skills—new and old—that PR pros must master
SEPTEMBER 7, 2019
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate. The role of a PR professional has expanded into so many areas—digital, social media, marketing—that it’s hard to know what skills are required to do this multifaceted and wide-ranging job. I recently caught up with PR consultant Michael Smart who shared four essential skills—two old and two new—that all PR pros must have to succeed today.