Disruptive Technology Merits Disruptive PR
David PR Group
JUNE 27, 2014
During our conversation, I countered that while I, too, am a PR traditionalist, I’m not so sure that Lyft and Uber did anything incorrectly — despite not following the PR 101 text book. While Lyft and Uber don’t want to be outlaw companies, I believe that a disruptive public relations strategy does mesh with a disruptive brand.
40 
Let's personalize your content