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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

This summer it seemed there was, almost on a weekly basis, some type of crisis — Tiger Woods, Kathy Griffin, United Airlines, Mylan EpiPen or General Mills/Cheerios,” said Oppe. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.

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Getting hired and ahead in marketing and PR

Stephen Waddington

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. He described breaking a story about a pornographic video pirating ring.