The Value of Strategic Communications in the PRSA MBA/Business School Program
PRSay
NOVEMBER 2, 2017
This summer it seemed there was, almost on a weekly basis, some type of crisis — Tiger Woods, Kathy Griffin, United Airlines, Mylan EpiPen or General Mills/Cheerios,” said Oppe. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.
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