The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning
PR 20/20
NOVEMBER 30, 2022
As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.
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