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Transforming the Word “CRISIS” from Negative to Positive

Melissa Agnes

He began the message with the sentence: “Why CRISIS is a bad word,” and followed it up with the following wordplay – People: C reate their problems; R eact by blaming others; I nfer that all will be okay; S ecure themselves behind false claims; I ndependent they become instead of working as a collective; and.

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Eight Actions to Take in 2024 to Enhance, Advance and Protect Corporate Reputations

Reputation Us

EIGHT REPUTATION ACTIONS TO TAKE IN 2024 Merriam-Webster crowned “authentic” as its dictionary word of the year in 2023, setting the tone for 2024. can transform not just your operations, but also enhance your messaging and identity, helping you understand how to stand out from the crowd. Leveraging A.I. BE THE GUIDE.

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The Correlation Between Corporate Culture and Successful Crisis Management

Melissa Agnes

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. Any organization that faces a negative issue can choose to see it one of two ways: as a nuisance or as an opportunity.

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Melissa Agnes to Conduct Issues Management Workshop at CPRS National Summit

Melissa Agnes

Through interactive discussions and interesting case studies, this session will explore how to: Identify issues in their early stages, so as to prevent them from escalating into crises. Use the new rules of crisis communications to take a negative issue and quickly transform it into a positive PR opportunity for the organization.

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Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.

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5 PR Trends to Watch out for in 2019

Critical Mention

Earned social media is the modern equivalent of traditional “word of mouth” PR on an exponentially larger scale. Earned social media is particularly valuable when customers share positive sentiments about a brand or an influencer decides to share or re-tweet content. Increased focus on earned media. Social listening.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ There are so many thoughtful contributions – from people working on both the in-house and agency sides. Baz Luhrmann, The Sunscreen Song, 1998.

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