Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Information overload (aka ‘ infoxication ’) overwhelms the brain, negatively affecting decision-making and creating confusion. Try to make your pitch in 100-200 words. Watch word counts.

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Stephen Waddington

MAY 9, 2017

Ditch the lazy fake news tag. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Get in early and make considered pitches. Here’s what you’ll learn.

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Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. As a lazy 22-year-old, I learned that I didn’t really want to do that work. Data can help us do that, but we need to use it in a responsible way. A lot of us are people pleasers. I agree with you.

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Maxim Behar

NOVEMBER 7, 2020

The PR expert also commented on nowadays influencers, maintenance of good reputation and communication barriers for modern leaders. Or - make stock exchanges, adequate and brave decisions, they may not even be so adequate or so brave, but make them quickly and take the risk. What is the most important rule you recommend?

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Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But experience also teaches us that repetition does not guarantee the same result. I mean tried-and-true.

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Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. Why don’t you tell us a little bit more about yourself and your career? We don’t always describe it this way, but communication exists to influence and change behavior. Avoiding thought terminating cliches.

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Ethics Communications Agency Technology 75

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

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Crisis Management Crisis Advertising Advertising 83

Maxim Behar

APRIL 2, 2023

The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics. All we want is to make Bulgaria a better place to live.” And right now, this is possible!

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Maxim Behar

JULY 5, 2023

Apart from the secrets of PR, Maxim Behar has just recently introduced us to those of Seychelles by releasing his new book "Seychelles recipes and more about “Paradise on Earth" a few days ago. Of course, I like to dedicate a minute, because I'm a very busy person, to make something delicious, to cook something delicious.

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Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Those days are over.”

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Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. Please tell us a little bit more about yourself and your career.

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Sword and the Script

AUGUST 6, 2016

While I can identify with much of what she says, credit her for speaking plainly, I find her conclusion hard to accept: “Marketing will always consider Sales to be lazy bonus-driven zealots who would sell their grandma to hit their sales target this quarter. Contact us today to discuss PR and content marketing services that deliver results.

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Maxim Behar

OCTOBER 15, 2023

Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. Especially the UK and the US, which are the parents of this business. And in the carpenter shop, we used to make crates that could fit 12 bottles. Maxim: Hi, Sasho. It's hard to say.

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Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

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