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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Despite the hefty price tag, the Super Bowl remains an unparalleled opportunity for brands to connect with a vast audience. Among the “dedicated fans,” this percentage surged to 70%, with these fans also being three times more likely to purchase NFL merchandise.

Sports 85
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Making The Most Of A Hashtag Strategy

ImPRessions - Crenshaw Communications

Avoid tagging every word or phrases that are hard to read or unintentionally awkward like this, our favorite fail from online database of talent reps, Who Represents. And make timing work for you, as organizers behind this year’s #womensmarch found when online chatter using the tag and others similar to it began well ahead of the event.

Strategy 147
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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

Putting content in quotation marks, mentioning the original author in the text, and tagging their account page is a great way to provide transparency and citations. A very early example of this occurred when fans created the Coca-Cola brand’s Facebook page—so early on in the social media era that the brand hadn’t even created one.

Ethics 73
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The Rise of Meme Marketing And What It Means For PR

The Resolution Blog

Is that true? At the start of that year LadBible had 1 million fans, and at the end it was more like 4 million or something. You know a meme is successful when pages that haven’t been paid to promote it start sharing it, and when people start tagging their mates in it. You need to see loads of tagged names in the comments?—?that’s

Marketing 120
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Warning: Facebook is now penalising promotions and competitions

Norton's Notes

These days it’s pretty hard to log on to your Facebook without seeing ‘tag that work colleague you couldn’t survive without ’ or ‘like if you’re hungover this morning’, however, thankfully that’s about to change. I am sick of rubbish trashy stories that simply aren’t true.

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Tide’s #OurColors NFL Draft Day Twitter campaign: Boom or bust?

Communications Conversations

What a dream come true. If that’s true, I think this is another win. Because, let’s be honest, outside of the fans of the college they played for, who’s following those people right now (I mean, Demarious Randall could have been the bus boy at Applebees for all I knew until I just researched him two minutes ago)?

Twitter 60
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PR Rock Stars: Explore Minnesota’s Alyssa Ebel

Communications Conversations

” That couldn’t be more true. Every time you see her pop up in a social feed, she’s traveling around the state using the now-ubiquitous #onlyinmn hash tag. I take every chance I get for a shameless #OnlyinMN plug, and you and WCCO’s Jason DeRusha are my #1 fans. What would be your first lesson? .

Tourism 60