Remove tag communication-maturity
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State of Social Q4 2017: Snapchat Snaps Back

Shift Communications

What Should Marketers and Communicators Do? Snapchat is still catching up on the business tools side compared to its more mature brethren. Marketers should install the new Pixel in tag management and analytics systems, then measure to see how much of their traditional web audience is reachable via Snapchat. Christopher S.

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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

If you are launching into a mature market but the competition was the first to market and had to educate the market as well as promote its products, it’s not a fair comparison. Finally, check for accuracy of the way the incoming data is tagged or coded. Failing to get agreement on what “good” is.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project. Get Shareaholic test Filed under Amrit Pal , Social Media | Tags: pink chaddi , social media in india , UIDAI | Comments (7) Site settings comment help? Read it here.] [.]

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Gazelles Learn to Dance with Elephants at InsurTechNY

Flack's Revenge

Selecting the POC team; and setting up the right communications process at the beginning. It’s a little different than for more mature companies. We are at the crossroads of build and buy for insurers, who use communications providers to build mobile or desktop apps. Oleh Shestakov. Daren Moreira. How do their capabilities fit?

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How to Generate Leads From Social Conversations

Cision

As social networks—and those using them—mature, we are getting more and more comfortable sharing more and more information about our business problems as well as what products or services we are considering purchasing. Social Conversations Aren’t So Random. Many conversations aren’t as direct as that tweet that Avaya happened to discover.

How To 198
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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

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How to Generate Leads From Social Conversations

Beyond PR

As social networks—and those using them—mature, we are getting more and more comfortable sharing more and more information about our business problems as well as what products or services we are considering purchasing. Social Conversations Aren’t So Random. Many conversations aren’t as direct as that tweet that Avaya happened to discover.

How To 57