State of Social Q4 2017: Snapchat Snaps Back
Shift Communications
FEBRUARY 7, 2018
What Should Marketers and Communicators Do? Snapchat is still catching up on the business tools side compared to its more mature brethren. Marketers should install the new Pixel in tag management and analytics systems, then measure to see how much of their traditional web audience is reachable via Snapchat. Christopher S.
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