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ICON 2022 Preview: BBC Journalist Katty Kay on the Importance of Confidence for Women and Girls

PRSay

She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls. Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV.

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Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. Unfortunately, says Steven E.

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The Wildfire way of measurement in PR

Wildfire

The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Not all are equal in terms of their value, but they are a useful way of framing everything how measurement should work (in my opinion anyway) in a PR world: 1.

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What's with all the Back to School Buzz?

Bad Pitch Blog

This IS a media relations blog, right? We''ve divided the call into three acts. But more importantly we''ll analyze the trends we see in bad pitching and how they can be easily avoided. But we''re excited and hope you''ll join us. Needless to say we appreciate everyone’s kind words.

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11 Steps For Crisis Management

Prohibition

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

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ICON Recap: Laurie Garrett on Disinformation Around COVID-19

PRSay

Pulitzer Prize-winning science writer Laurie Garrett said that misinformation and disinformation have helped fuel the rise in COVID-19 cases in the United States and around the world during 2020. Many people now only trust media outlets that reflect their own political inclinations. based journalist to cover COVID-19 in America.

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A PR Trend: The Corporate CEO As Social Advocate

ImPRessions - Crenshaw Communications

We’re living in divided times, and no PR professional is immune. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds that mostly reinforce what we already believe. So, whom do we trust?

Corporate 159