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PR Contractors: How much should you be charging?

Remote PR Jobs

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Great publicity must be earned.

Radio 100
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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

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5 Essentials of an Effective Content Marketing Strategy

Polaris

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. In 1891, August Oetker sold baking powder with recipes printed on the back. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251
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Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis

Solo PR Pro

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. A lot of that comes from my background as a reporter where often it's, okay I didn’t know about this an hour ago, but you want me to write about it?

Meeting 97
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Authenticity: You Can’t Fake It

ReimaginePR

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. And this goes for in-print and online. Check it out! Click Here.

Writing 120
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Media relations is thriving

Stephen Waddington

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.