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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Just consider the ways technology has already benefited PR. However, with the rise of the internet and social media, PR professionals can now reach a global audience with their messages.

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

Within the subset of news-watching respondents, 75 percent still favor television as their medium of choice. Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. Among news-readers, more than three-fourths of respondents aged 18 to 49 prefer the web.

Study 118
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Critical Mention 2021 Recap

Critical Mention

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Critical Mention users can now track audience and publicity values for their radio mentions. Until next time!

Radio 116
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Not anymore.

Marketing 239
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Lockdown letter: humanising business and media

Stephen Waddington

We’ve accepted a significant reduction in production quality in mainstream radio and television. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. This week we’ve been thinking about the future of print media. Please come and join us.

Media 83
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It’s Just Social Media. Don’t Freak Out.

Waxing UnLyrical

But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage. We still share our institution’s story. It’s Just Social Media.