Bad Pitch Blog

APRIL 10, 2009

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. The main idea behind the book is that it serves as a lucid explanation of how to ignite and sustain a successful PR campaign.

Pitching 40

Pitching Construction Local Report 40

Bianchi Biz Blog

JUNE 21, 2022

The big news in trucking today is the transition away from fossil fuels to other forms of motive power. There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space.

Meeting 86

Meeting Media Chemicals Radio 86

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. I don’t get too excited about private equity money in PR technology. This has fueled a smashing $5.8 Merging two companies is challenging enough.

Reputation 85

Reputation Technology Tools Data 85

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. I also cover the financing of startup companies in the auto industry and their adjacent sectors. The story went national and was picked up by the Associated Press. Any pet peeves with PR people?

Automotive 75

Automotive Meeting Report Real Estate 75

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Seize all holiday PR opportunities. PR people face less competition and the media are often hungry for a feel-good story during holiday time.

Pitching 136

Pitching Print Survey Local 136

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. However, to get this information out there, you need a good press release headline. What About Keywords? Consider this scenario.

Writing 96

Writing Small Business SEO Local 96

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 3) Brands blur the lines between company and friend. It’s getting tougher and tougher to cut through all of the noise online.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Communications Conversations

MAY 13, 2015

Last year, I published a list of future PR rock stars. Students (seniors or juniors) destined for PR greatness–as nominated by their PR professors. It felt good to get notes from professors thanking me for creating this list and telling me how much of a difference it makes for the students. Bigger the better, right?

Groups 60

Groups Internal International Conference 60